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Critical Thinking for Communications Professionals

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It is essential for public relations and communications practitioners to be able to identify and unpack weak arguments as they are presented and respond with clear, strong and well reasoned arguments. Critical thinking enables you do this.

Unleash the power of clear and critical thinking

Many times a day, often without realising it, we make sense and influence how others make sense of the world around us. We do this using arguments. Not arguments with raised voices. Arguments which involve claims and supporting reasons. The problem is that arguments often come at us so fast that we don’t have the time to analyse their merits and respond effectively.

It is essential for public relations and communications practitioners to be able to identify and unpack weak arguments as they are presented and respond with clear, strong and well reasoned arguments. Critical thinking enables you do this.

This workshop will enable you spot weak arguments, know why they are weak and develop strong arguments based on clarity, precision, relevance and depth in real time. These skills will enable you develop sound judgement, and advanced problem solving and decision making skills.

Topics covered

This workshop will enable you to engage, present and advise with confidence and authority, it will enable you:

  • Recognise the arguments you create and encounter that underpin your everyday professional communication.
  • Distinguish strong from weak arguments, in real time.
  • Construct strong arguments.
  • Synthesise and present the reasons which support your solutions with clarity and precision.
  • Discuss in a non-controversial manner the merits and drawbacks of your solutions.
  • Advocate for and defend your solutions.

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